01PRIVATE AI PRODUCTS COMPANY

AI is becoming electricity. Some will rent it. Some will own the generator.

We build premium private AI products for specific jobs, then scale them through owned brands and creator partnerships.

Pay once. Own it. Nobody meters it, changes it, or reads it.

CONCEPT DECK · JULY 2026

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02THE PROBLEM

Cloud AI is rented.

Accounts. Meters. Changing rules. Your questions stored on someone else's servers. For most uses that trade is fine. For your finances, your kids, your contracts and your restricted work, it is not.

Cloud AIRented, metered, logged
UsOwned, unlimited, private
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03THE PRODUCT

The best tool in the world for one job.

Plug it into a Mac or Windows laptop. One app opens. The AI runs on your machine, answers from vetted source material, and keeps everything local. No account. No subscription. No data leaves the room.

FPO · NOT ACCURATE PRODUCT DESIGN
  • 01
    Plug in
    works in minutes, no admin rights where your device policy allows
  • 02
    Adapts to the machine
    profiles the computer and picks the right model tier automatically: light, balanced or max. No configuration.
  • 03
    Text, voice and vision
    type a question, speak it, or show it a document
  • 04
    One job
    each product does one thing completely
  • 05
    Answers with sources
    retrieval from vetted material, cited
  • 06
    Local memory
    progress and history stay on the device
  • 07
    Annual editions
    fresh models, updated knowledge, once a year
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04WHY NOW

Local AI is ready. The product layer is empty.

Open models now run well on everyday computers. A solo founder shipped 4,000+ offline AI drives in a few months and proved non-technical buyers pay for plug-and-play. The remaining work is trust, design, packaging and distribution. That is product work, and it is the work we are best at.

  • 01
    Open models run on normal laptops
  • 02
    4,000+ units sold by one competitor proves the format
  • 03
    Nobody owns the vertical layer yet
  • 04
    Apple is spending to make local AI better. Every improvement runs our products too
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05COMPETITION

few sells storage.

The field segments by user type: preppers, privacy professionals, IT power users, builders. Nobody segments by job. We sell finished products for jobs people already pay to solve.

OffGrid AI, PortableMind
StrengthProved buyers pay for offline AI hardwareGapSurvival niche, one generalist stackUsEveryday jobs, vertical depth, annual editions
Docket Mini and Pro
StrengthEncrypted multi-role workstationsGapBuilt for professionals, complexUsOne job per product, zero configuration
The Ultimate USB
StrengthBootable OS with local AI toolsGapIT and security users onlyUsPlug in, one app opens
DIY, Ollama and AnythingLLM
StrengthFree and infinitely flexibleGapSetup, tuning and maintenance become the productUsNever think about it
Cloud AI
StrengthThe smartest modelsGapRented, metered, loggedUsOwned, unlimited, private
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06THE MODEL

One engine. Many verticals.

The engine is built once: launcher, hardware detection, local retrieval, signed updates, safety layer, support automation. Each new product is a knowledge pack, a brand and a channel. A new vertical costs weeks, not quarters.

BUILT ONCE

  • launcher
  • hardware auto-tiering
  • local RAG runtime
  • signed update system
  • safety layer
  • AI-first support

PER VERTICAL

  • curated knowledge pack
  • brand and site
  • channel
  • annual edition pipeline
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07FIVE VERTICALS

Five products. Ledger leads, the market confirms.

  • 01
    LEDGER · The smartest financial assistant you'll ever own
    "Your financial questions should not become someone else's training data."
  • 02
    TUTOR · The best tutor for your kid, and it never sends their data anywhere
    "Your child's learning profile should stay in your house."
  • 03
    HEARTH · Everything your family needs to know, in one place you can hold
    "Your family archive should not live inside another company's account."
  • 04
    VITAL · Understand your health without telling the internet
    "Your health questions should not live in a search history."
  • 05
    BEACON · The answers that work when everything else is down
    "The internet goes down. Your answers should not."
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08LEAD VERTICAL

Ledger leads.

Ledger answers from IRS, SBA and state publications and cites what it retrieves. Show it a P&L, a notice or a receipt and it explains what it sees. Tax law changes every year by statute, so the annual edition renews itself. The buyer already pays for tax software, and financials are the data people most refuse to put in a cloud. Extension deadlines in September give it a live selling window now, and January is the landslide.

Ledger
Private. On your machine.
Here's my Q2 P&L. Can I deduct the software subscriptions?
Q2-PL.pdf · stays local
Yes. Software used for business is deductible under IRS Pub 535, Section 8. Your Q2 total is $1,840. I flagged two subscriptions that look personal. Want the list?
SOURCE · IRS PUB 535 · ON DEVICE
TEXTVOICEVISION

UI CONCEPT · FPO

Founders Edition
$229
Product today on the standard drive. The designed edition ships before Christmas.
Annual edition
$59 / year
New models, new law, new knowledge
Positioning
Answers with sources
Plain answers, linked citations, clear it can make mistakes. Never files.
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09THE PROOF PLAN

Five tests. One founding batch. Six weeks.

Every vertical gets an identical page. Ledger sells a real numbered founding batch at full price. The other four take $29 refundable reservations. Identical pages, identical budgets, so the numbers are comparable. Phase 0 identifies obvious pull. It does not prove absence of demand. Obvious losers die, marginal results retry in season.

MetricPassKill
Cost per paid order (lead)under $75over $110
Cost per reservationunder $50over $75
Visitor to orderover 1.5%under 0.5%
Refunds during testunder 10%over 25%

TOTAL EXPOSURE ~$12.5K · MOST OF IT RESELLABLE HARDWARE

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10SEQUENCE

Ledger now. Tutor on a proven engine.

  • 01
    August
    five pages live, Ledger Founders Edition preorders open
  • 02
    September
    Ledger ships on the standard drive into extension season
  • 03
    October
    Tutor launches into report card season, guardrails first, typed questions only in v1
  • 04
    November
    Hearth gifting drop if its numbers pass
  • 05
    December
    the designed edition ships to every founder before Christmas
  • 06
    January
    2027 annual editions, the first renewal
  • 07
    Spring
    Vital and Beacon ship on a proven engine
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11ECONOMICS

Hardware margin now. Software margin next.

Drive
$149–249
about $100 gross profit per unit
Download
$79–119
follows once a vertical is proven, 80%+ margin
Annual edition
$49–79
target 30% attach, required by reality in tax

100 drives cost about $8k and resell near cost if the test fails. The founding batch collects about $20k before pack production finishes.

VOLUME ECONOMICS · DIRECTIONAL
UnitsBlended gross profit
100~$11k
1,000~$109k
10,000~$1.1M

Assumes about $100 gross profit per drive, $85 per download, 30% annual edition attach. Before CAC, team costs, returns and overhead.

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12HOW IT SCALES

Creator partnerships.

Customer acquisition is the dominant cost in this category. Creator partnerships delete it. A creator's branded appliance, their knowledge pack, a numbered limited run, a 15 to 25 percent split. The audience already trusts the brand, so acquisition cost approaches zero. Every drop is also a live demand test for a future owned vertical.

  • 01
    Creator provides brand, channel, trust
  • 02
    We provide engine, pack production, fulfillment, support
  • 03
    Numbered runs create urgency and collectibility
  • 04
    Annual editions renew the relationship every year
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13WHY THIS WINS

Three reasons this wins.

  • 01
    Structural demand
    Felt privacy across five everyday buyers. A solo competitor sold 4,000 units of a generalist version. We ship the specific version.
  • 02
    The factory
    One engine, built once. A new vertical costs weeks. The market picks winners for $500 a table, so capital goes only to proven pull.
  • 03
    Ground the giants can't take
    OS vendors will ship generic local AI. They will not ship a tax appliance, a household emergency brain or a creator's branded drop. Vertical depth, annual editions and creator trust are ours to own.
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14GATES BEFORE SCALE

The numbers decide. Not the deck.

Setup works first timeabove 90%
Refund ratebelow 10%
Support loadbelow 0.2 hours per unit
Annual edition interestabove 25%

If these hold, we scale. If they fall short, we learn first. No outside money conversation until the founding batch clears every gate.

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15THE ASK

Six weeks to a market answer.

Core team funds Phase 0. $12.5k exposure, most of it resellable hardware. Five pages, one founding batch, and the market chooses the first product.

  • 01
    Fund Phase 0
    $12.5k
  • 02
    Build the five pages
    2 weeks
  • 03
    Ledger Founders Edition preorders
    August
  • 04
    Read the numbers
    early September

PRIVATE AI. OWNED. · END OF DECK

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